half-full.com - half full Press

LEADERSHIP MEANS ... FAILING

Written for "Transworld Business"

LEADERSHIP MEANS ... KNOWING YOUR MISSION

Written for "Transworld Business"

LESSONS IN LEADERSHIP - STRATEGIC PLANNING & GOAL SETTING WITH HALF FULL & ARON RALSTON

MIKE LEWIS

Written by "Transworld Business"

LEADERSHIP MEANS ... HAVING VISION

Written for "Transworld Business"

DON'T LET THE BIG BAD ECONOMY CONTROL YOUR BUSINESS

Written for "365 Days of Start Ups"

HALF FULL “BARES ALL” IN SUPPORT OF WOMEN

Founder Turns on the Sass after Rediscovering her Own Personal Inner & Outer Beauty

(Hoboken, NJ)– June 28, 2012. Rebecca Twitchell, founder of half full, is taking the trust of her Clients to a whole new level. The focus of a recent advertising campaign for one of the company’s newest Personal Development Forwards, Twitchell has admittedly “put herself out there” to remind women that they all have something special to offer to the world, whether they feel it yet or not. Designed by women, exclusively for women, the most recent in the half full Personal Development Forward series is titled “Rediscovering Your Inner & Outer Beauty” and highlights Twitchell’s biggest insecurity.

“The best way, the only way, for me to really help others build confidence in how they feel inside and out is to be honest about my own insecurities,” said Twitchell. “My story is usually told at the beginning of a Forward to earn trust from the group, but this time I knew I had to share it much earlier so the women attending this Forward will feel comfortable just signing up. It’s a scary thing walking into a room admitting that you can use a boost in self esteem --believe me, I know!”

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LOCAL CONSTRUCTION LEADER FIGHTS BACK, ECONOMY LOSES

San Diego President Does the “Right Thing” by Stepping Out as a High Ranking Executive and Getting Back to Basics

SAN DIEGO, CA – June 9, 2011. James Frager, two-time President in the San Diego construction industry did what any good leader would do in the face of company survival mode. He put everyone else first. Given the rapid contraction his company was experiencing in the market, his concern for his employees and his commitment to his family, Frager made the tough decision to sell his company, step out as a high ranking executive and go back to focusing on developing and leading from within.

While most leaders might experience an emotional setback with a title change from President to Senior Construction Manager, Frager accepted his new title with pride. “It’s what I love,” said Frager, “and to be able to offer my experience to help build an organization with good growth potential is just icing on the cake.”

Frager admits that there are still several obstacles to overcome in the industry such as lending relationships, working capital and rebuilding the employment base with quality and competitive wages. But like most leaders who have just been through some of the hardest years of their lives, Frager feels like he has gotten through the worst of it and that things are only looking up.

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half full PARTNERS WITH ARON RALSTON TO KICK OFF LEADERSHIP DEVELOPMENT SERIES

Aron Ralston to Co-Facilitate “Testing Your Inner & Outer Strength as a Leader” Forward in Aspen, CO

HOBOKEN, NEW JERSEY – April 26, 2011. Aron Ralston, Survivor, Author of “Between a Rock and a Hard Place” and inspiration for Academy Award nominated film 127 Hours has teamed up with half full – a company specializing in business and personal development – to co-facilitate an intense and adventurous leadership development retreat as part of its Personal Development Forward series.

half full is known for facilitating Corporate retreats (called “Forwards” in half full lingo) to assist executives and their management teams with company and organization strategic plans. Due to the overwhelming success of these sessions, half full has often been asked by Clients to facilitate Forwards that individuals can attend to work on their own personal plans for development.

“This has always been a goal for the business,” said founder, Rebecca Twitchell. “I am extremely excited about it and couldn’t think of a better person to share the launch of this series with than Aron.”

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EXECUTIVE DIRECTOR DUMPED FOR EMPOWERING YOUTH

half full Surprises Bucket Dump Winner with 2 Week’s Worth of Service

HOBOKEN, NEW JERSEY – March 24, 2011. Dinner had to wait a few more minutes as Hal Eisenberg, Executive Director of Windows of Opportunity, received news that he was this year’s half full Bucket Dump recipient. The half full team, bearing 7 balloons and a flashing camera, along with WOO Board Member Tracy Mangan Mignone, nominator Joshua Lamothe and several Shortstack models and young fans ambushed an unsuspecting Eisenberg outside the doors of the Bayside Hollis Woods Community Church.

As part of half full’s commitment to corporate and social responsibility, for every contract signed, 5 hours of half full consulting and execution time is added to the half full bucket. At the end of each calendar year, the bucket of hours is “dumped” and given to an individual, cause, organization or business in need of assistance in overcoming obstacles and moving forward strategically.

“We won!” celebrated Eisenberg. “This is our first grant, thank you!”

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SERVICE PROVIDER “DUMPS” ALL CONTRACTED CLIENTS TO HELP JUST ONE

half full in Search of Worthy Recipient for 2 Weeks of Donated Service

HOBOKEN, NEW JERSEY - January 13, 2011 – For strategic planning and creative marketing communications service provider, half full, llc, it’s their favorite time of the year again – time to get dumped. The company has started its search for the recipient of the “2011 half full bucket dump,” the annual program that applies the company’s commitment to corporate and social responsibility to help those in the community most in need.

For every contract signed by the company throughout the year, 5 hours of half full consulting and execution time is added to the half full bucket. At the end of each calendar year, the bucket of hours is “dumped” and given to an individual, cause, organization or business in need of assistance in overcoming obstacles and moving forward strategically.

“My personal vision and that of the company’s is to always have the means to give,” said Rebecca Twitchell, Founder of half full, “and to us, that doesn’t always mean writing a check … it means helping individuals, businesses and organizations move ahead by giving them the gift of strategic and creative time.”

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